Founded in Riyadh by Abdullah Asiri and Zuhair Khayyat, Lucidya is a Saudi AI startup that revolutionized social listening and employee experience analysis. While primarily focused on external brand monitoring, it applies its proprietary AI engine for internal HR use—measuring employee sentiment, engagement, and satisfaction. Headquartered in Riyadh with ~150 employees and a 4-day week policy, Lucidya has been recognized as a top Saudi startup, earning LinkedIn rankings and G2 awards for ease of use and user satisfaction