Co‑founded by Yousef Albarqawi, Becky Jefferies, and Dina Mohammad‑Laity, Alfii launched a cloud-based HR SaaS in Saudi Arabia focused on automating administrative functions—employee databases, payroll, leave management, performance tracking—and simplifying HR workflows. Within its first year, it onboarded 250+ businesses across Saudi, UAE, and Egypt. Following a pre-seed funding round, Alfii plans to expand its product suite, drive regional integration, and deepen automation features for SMEs .